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(Written by Kev Ross of "Radio Facts.")



As previously stated, I am burnt out on warning urban radio people about the future. If anyone reading this has an opinion or advice feel free to hit me up and I will post. The best I can do at this point is be the sole source to provide the platform for the truth for those who want to tell it.  Thanks Val…Kev


Val Jones on Carol Blackmon, Rene Miller and the State of Urban RadioPerhaps they were too intelligent…reached the “glass ceiling”….station’s can’t afford to give them any more money OR the money they’re worth…so many reasons…all bad for business. But that’s NEVER stopped them before. Although I’m one of the FEW they “attempted” to do right by, I walked away…even with a counter-offer on the table…which I was told (name omitted) NEVER did. Still, it was a “no win” situation. I’m never playing ball “just to play ball.” I play to WIN. I wanted our station to WIN…or do well. However, politics get in the way. Maybe they want ONE station to do better than the other. Maybe the WRONG station is making waves and not the one that should bemaking the BIGGEST waves. MY “thinking” is that…money is ALL going into the “same pot.” So WHY does it matter? Yet…it does. So, long story short, it’s time. Just another in a long line of professionals who either see the writing on the wall and walk away BEFORE it happens to them….or those who wait til it DOES inevitably happen.

Radio One parts ways with Carol Blackmon and Rene Miller

Terrestrial radio is in the SAME tailspin I talked about and predicted in 1994 with The Edge (Mitch and Arvester Faulkner’s industry trade). And it’s STILL gonna get worse before it gets better. Honestly….they did good to last THAT long. At the end of the day, it’s nothing they could or couldn’t do….other than “dumb down” their skills, their drive, their “notoriety” (mustn’t be bigger than the station) AND their paychecks. And after doing your job to the best of your ability with NO support and NO real promotional budget, what’s one to do?! Walk away…or wait to get fired. BOOM!

Do For SelfThe solution? Unfortunately, like any bad movie, it’s just gotta play out…until there is no more room (or money) to run from the errors. Personally, I’d like to see all the REAL professional broadcasters band together and jump on the internet/satellite wagon and let terrestrial radio “fend for itself.” More and more people are turning OFF terrestrial radio (for good reason. Same 15 songs; ebonic jocks. NO balance). The solution? What it’s always been…DO FOR SELF and have our own. Hard to do…maybe impossible. But it’s a better hope than what lies ahead for terrestrial. Even the white boys like Jerry Del Colliano know that. If folks that are in terrestrial radio right now DON’T have a back-up plan RIGHT NOW, they are gonna be “shit out of luck.” Remember….there is NO “retiree program” in this biz. Too many are dying with no insurance, no backup plans…and it’s hard to even HAVE a 2nd gig because they want their workers as “slaves” — working ALL day and ALL night for peanuts and no time or energy to have a back up plan. Folks just gotta get some “balls,” face the truth…and make a move. Easier said than done, I know. And MANY, including Jerry Boulding (loved that man but…) couldn’t understand why, when presented with “radio opps” why I didn’t take ’em.

Because I knew THIS was already here and happening. Just think…if I hadn’t started up MY back-up plan years ago, I could be living in a box under a bridge with everybody talking about “Oh she was so good for radio” at my funeral. Ain’t nobody got time for that.

The Writing’s on the WallThe solution? Get OUT…and let the “big wigs” who are running the game (MOST of who NEVER really been IN radio other than sales) do all the work themselves. You already see the “big boys” on the verge of bankruptcy. How can you be soooo “smart and in charge” and yet can’t see the writing on the wall AND your numbers and money dwindling?! Announcers are damned if you do…and damned if you don’t. If you do exactly as you’re told, you’re gonna LOSE. If you go “rogue” like I did, you’ll get the numbers, but the politics may not be right…and they’ll NEVER pay you your worth. And eventually, you’ll STILL be replaced with some less experience at a much cheaper cost….because the “big boys” who run the game but (again) have never really been on the “broadcasting” side of it really DO think “any monkey” can do the job.

Keep this in mind in the “damn ed if you do and damned if you don’t:” You DO the job…you bring the station numbers up and get the ball rolling again. Then…you’re replaced with some less experienced and cheaper…because they feel the “car is up and running just fine, so let’s replace the driver ‘cuz we’re all good now.” No…they are NOT. But they will never SEE that until they crash. The wonderful world of radio!! Tiz why I stay on the “fringe”…and watch it crumble from the sidelines. I fought a good fight; but the powers that be DON’T want to listen. So the only left to do is have a backup plan and SAVE SELF…NOW! wink emoticon

Carol and Rene were first-class talents. But it doesn’t matter to the corporate heads who are in charge now. They had reached their “money ceiling”…and left a slot that corporate obviously feels can easily be replaced…or voice-tracked. ALL the big station companies are “interesting.” But Radio One (and again, they did okay…sorta….by me. But STILL) is a VERY VERY interesting company to work for.

Anytime your Christmas bonus is a Jeff Majors CD….. Maaaan, I got $200 at an AM Rock oldies station in Southern Pines, NC. And in the ATL, after a good showing in our FIRST book at Magic, we get a Jeff Majors CD for a Christmas bonus?! SMH (Editor’s Note, Can’t Stop laughing, Not a Jeff Majors CD for a bonus) You can always reach me at iamvaljones@aol.com .


 
 
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CEOracle-isdom: Forgiveness is NOT an excuse for not accepting responsibility for what you did or didn't do. All too often, people ask for "forgiveness" after the fact like that should automatically absolve them from consequences THEIR actions resulted in.

And although people can be forgiven, certain actions (especially when you see a pattern) should not. Rewarding bad behavior or results never leads to lasting success and is "anti-good" on ANY level.

The good of it all: You live and learn and move forward, realizing that some in your past were merely pages in your story and never meant to be in your future or "later chapters." That's LIFE...and how you you grow. Lessons are meant to evolve from; not get stuck in. That's why it is called......change.

Evolution is not about "forgiving" the wrong; it's about moving forward to what's RIGHT for YOU without regrets and enjoying YOUR life regardless.

#Evolve
#DaOracleSpeaks
www.iamvaljones.com


 

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